As a busy media executive you will know how difficult it is to reach a certain lucrative target markets. Using Britain's fastest selling newspaper, the Indy Compact, you can reach a young, affluent audience. To achieve a high score all you need to do is throw the Indy Compact at the right audience. In other words make sure you hit the young, urban audience and avoid the old duffer reading a broadsheet or the fat builder reading a tabloid.